Other Ventures

Business

Timberlake has co-owned or provided celebrity endorsement for three restaurants in the United States: "Chi" opened in West Hollywood, California in 2003, and "Destino" and "Southern Hospitalty" in New York opened in 2006 and 2007, respectively. He also has his own brand of tequila called 901; the name comes in part from the area code of his hometown of Memphis.
In 2005, Timberlake launched the William Rast clothing line with childhood friend Juan ("Trace") Ayala. The 2007 line contained cord jackets, cashmere sweaters, jeans and polo shirts. The pair reports inspiration from fellow Memphis native Elvis Presley: "Elvis is the perfect mixture of Justin and I," Ayala says. "You can go back and see pictures of him in cowboy boots and a cowboy hat and a nice button-down shirt, but then again you can see him in a tux and a collared shirt with rhinestones on it and slacks. We like to think 'If he was alive today, what would he be wearing?'" Target has announced that a William Rast collection, including denim, outerwear and sportswear for men and women, would launch in December and be available for a month.
Timberlake provides celebrity endorsement for many commercial products, this aspect of his business being managed by IMG Sports & Entertainment since April 2008. Major endorsements in 2009 included Sony electronic products, Givenchy's men's fragrance "Play", Audi's "A1", and Callaway Golf Company products.
An avid amateur golfer, in 2007 Timberlake purchased the run-down Big Creek Golf Course in his home town of Millington, Tennessee, which he redeveloped as the eco-friendly Mirimichi Golf Course at a cost of some $US16 million. It was reopened on July 25, 2009 but closed again on January 15, 2010 for further improvements expected to take six months.

Charitable causes

Timberlake has been active in several charitable pursuits, initially through 'N Sync's "Challenge for the Children" aimed at a range of charities, and since 2001 through his "Justin Timberlake Foundation," which initially funded music education programs in schools, but now has a much broader agenda. In October 2005, the Grammy Association presented Timberlake with an award for his humanitarian efforts in Tennessee, alongside writer/director Craig Brewer, also a Memphis native.
In November 2007 he donated $A100,000 from takings from his Australian tour to Wildlife Warriors founded by the late Steve Irwin. On March 23, 2008, he donated $100,000 to the Memphis Rock 'n' Soul Museum and another $100,000 to the Memphis Music Foundation.
On November 12, 2007, the PGA Tour announced that Timberlake, an avid golfer who plays to a 6 handicap, would become the host of the tour's Las Vegas tournament starting in 2008. With Timberlake's agreement to host the tournament, its name was changed to the Justin Timberlake Shriners Hospitals for Children Open. He played in the celebrity pro-am on the day before the competitive tournament and hosted a charity concert during the week of the tournament. The activity was a success, and was repeated in 2009. A review of the value of celebrities to fundraising concluded that Timberlake's contribution to Shriners Hospitals for Children was the single most valuable celebrity endorsement in the US during 2009, and worth over $US9 million.